Winner 2023 / Branding / Brand design

Soul

  • Prize
    Winner in Brand design / Branding, Corporate identity / Branding
  • Company
    Aida Pioneer
  • Lead
    Dzmitry Apolenis
  • Client
    Soul
  • Video

SOUL is a producer of natural plant extracts.Scope: brand idea, name, identity, package design.All alive things have a soul. So a plant extract is the soul of the plant. The main element of the new identity is a slim golden nimbus – a symbol of utility and purity. The design solution is adjustable for any communication including the package.