Honorable Mention 2023 / Packaging / Food

Cellini - Specially Crafted Blends

  • Prize
    Honorable Mention in Food / Packaging
  • Company
    Arc'S
  • Lead
    Lino Bergesio
  • Team
    Lino Bergesio, Andrea Opretti, Valentina Bruno, Alessandro Scifo, Ivan D'Urso
  • Client
    Cellini

The visual identity of this new coffee line evokes craftsmanship with hand-made illustrations, but at the same time makes the pack precious with the use of gold, silver, and the color burgundy, paired with a unique font.The illustrations and name of the product tell the story of the blend: Esploratore (explorer) highlights the will to discover a new kind of flavour combining together origins from all over the world, while Rivoluzionario (Revolutionary) describes the novelty of having for the first time in one blend Fine Robusta and Arabica Specialty of Mexico.

International leading creative design agency talented in Brand Advisory, Packaging Design, Shopper Marketing.